Interactive Marketing Specialist - abrs

View more jobs from abrs

Description

Interactive Marketing Specialist Our client, a global hospitality and travel group, has a vacancy for an Interactive Marketing specialist to join their Distribution & Relationship Marketing team within the Global Sales & Marketing Division. The Interactive Marketing Specialist will take regional responsibility for delivering revenue & exposure through interactive channels for ongoing marketing initiatives. Participate in the creation of business strategies and campaigns relating to the company brands in B2C sites, B2B sites and company branded websites. Role Summary- As an Interactive Marketing Specialist, you will have responsibility for driving incremental revenue through performance-based Paid Search activity. Your key responsibilities will be: work closely with Interactive Marketing Manager UK&I to implement large scale Paid Search campaigns and gather data for maximising ROI; to analyse and implement possible new revenue streams and distribution opportunities with channel-specific sites; to manage ROI and cost of sale metrics for marketing and advertising opportunities; to track, analyse and provide reporting to relevant stakeholders; and to liaise with regional organisations to ensure awareness of marketing programs. Requirements- Candidate will need to have min 1-3 years online experience and be commercially-minded with strong relationship-building skills. As SEM is an integral part of the role, our clients are ideally looking for someone who has directly managed a significant monthly PPC budget. Experience with Google Adwords + other SEM equivalents also important. Knowledge of mobile marketing would also be a bonus. Knowledge of online trends & consumer behaviours in the UK would be strongly preferable. Start date- asap All applications for the Interactive Marketing Specialist will be held in the strictest of confidence. At abrs we are committed to being an inclusive organisation that provides equality of opportunity to all in terms of employment, recruitment and the service we provide to our customers. As part of our monitoring process we would be grateful if you could complete an optional equality and diversity form on the abrs website All information provided will be kept confidential and only used to provide an overall profile analysis for abrs..