Digital Marketing Executive - Coburns Recruitment

Description

My client has an excellent opportunity available for a Digital Marketing Executive to support the Senior Digital Marketing Manager.

The successful applicant will assist in devising , implementing and evaluating the firm's digital strategy, covering both b2c and b2b activities, managing web marketing projects, launching new e-commerce solutions and delivering lead generation campaigns (notably through paid search (PPC), SEO, link building, affiliate marketing) aimed at driving business to the firm.

Activity will include developing new web offerings, website design / build, micro-sites, third party offerings, online event management, content management, blogs, podcasts and evolving online/social media.

The successful candidate will test, measure and evaluate all online lead generation campaigns so strong web analyses and reporting skills are essential and a solid appreciation of Google analytics will be required. Briefing and managing agencies to deliver web based projects will also be key to the role.

A results oriented mind-set and a proven online background with a track record in improving campaign performance within online lead generation campaigns is required.  Candidates must be able to demonstrate a solid understanding of the full digital mix including SEO, Paid Search, email marketing, affiliate marketing, social media, website management and display advertising.